The Hypothetical Institute

Episode 25: There Are Hidden Messages At The End Of This Show

August 2, 2017

This week we tackle subliminal messages in audio, tv and advertising. Do they exist? Well, kind of. Who knows to be honest? We look at some of the more famous examples of hidden messages in songs, and realise that the infamous popcorn and coke film study was made up. It's a right old rollercoaster and you are invited along for the ride.